Businesses and business owners borrow based on relationships, not rates.
In trying to decide between a couple of taglines for my business I polled my business owner friends first. Here were their choices:
Linda Gabbert Keith CPA
- Make goodloans. Make more loans.
- Make more good loans…faster.
- Show me the Money!
- Better Decisions…by the numbers.
They all keyed in on the last one thinking that what I help lenders do is all about the numbers. Gosh, what I really want to say is that it is ‘more than just numbers’.
As you go about learning all the tools you need to use as a lender (tax return analysis, reading credit reports, appraisals, business plans), you may put as much emphasis on how to build relationships with your borrowers and prospective borrowers. Both are important…both.