How can we help? Call us at 360-455-1569 or email

Lending to Wealthy Individuals…looking for loans in all the right places?

I interact with a lot of lenders…between 20 and 100 each month…in the training sessions on ‘Tax Return Analysis in a Tough Lending Environment [tm]’.

Two weeks ago a lender in class asked: “Which sectors do you see as doing well, because I’d be happy to call on them!”

As it happens, perhaps with the exception of the health care sector, my other top two picks require specialized knowledge: Agriculture and the wealthy. (Agriculture was great in 2008, not as great in 2009.)

Michael Stara, President of East Coast Consulting Group LLC, Philadelphia wrote a good article on the basics of lending to high net worth clients:

Is Lending to Wealthy Individuals an Oxymoron?

He covers:

  • Why the wealthy borrow
  • Life stages of the wealthy client
  • How credit analysis for the wealthy is legitimately different than for other types of customers
  • How your financial institution benefits by cultivating this market

Read the article to learn or review the basics before you add this group of prospects to your ‘hunt’ list.

As for ag…view my free eCourse at on ‘Lending to Farmers’.

Happy hunting!

About the Author
Linda Keith CPA is an expert in credit risk readiness and credit analysis. She trains banks and credit unions throughout the United States, both in-house and in open-enrollment sessions, on Tax Return and Financial Statement Analysis. She is in the trenches with lenders, analysts and underwriters helping them say "yes" to good loans. Creator of the Tax Return Analysis Virtual Classroom at, she speaks at banking associations on risk management, lending and director finance topics.