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Looking for strong business borrowers? Try pegging.

Aldonna Ambler is a growth strategist and a friend of mine. She has a background in venture capital and in starting and growing multiple businesses. She works with community banks among other client niches. She has personally advised U.S. Presidents on Small Business Needs.

Are you competing for the remaining strong business borrowers? All the business lenders I talk to are!

In this post on Pegging, Aldonna shares a marketing strategy that sounds like it is about Catholic Single Moms and Grandfathers, until you read Step 9.

Read it here.

About the Author
Linda Keith CPA is an expert in credit risk readiness and credit analysis. She trains banks and credit unions throughout the United States, both in-house and in open-enrollment sessions, on Tax Return and Financial Statement Analysis. She is in the trenches with lenders, analysts and underwriters helping them say "yes" to good loans. Creator of the Tax Return Analysis Virtual Classroom at, she speaks at banking associations on risk management, lending and director finance topics.