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December 8, 2008

Reach out and touch someone….

My brother-in-law stopped by his ATM this week and could not get money out of it. Luckily, the bank was open so he walked right into the lobby to see what the problem was with his account.

The branch manager practically came running at him.

“Our ATM is simply malfunctioning. Don’t worry, we have your money here and in fact, we are still lending money. How can I help you?”

If you still have money to lend, how are you making sure your customers know? Rest assured, they are not making that assumption.

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Linda Keith, CPA


Linda Keith CPA is an expert in credit risk readiness and credit analysis. She trains banks and credit unions throughout the United States, both in-house and in open-enrollment sessions, on Tax Return and Financial Statement Analysis.
She is in the trenches with lenders, analysts and underwriters helping them say "yes" to good loans.
Creator of the Tax Return Analysis Virtual Classroom at www.LendersOnlineTraining.com, she speaks at banking associations on risk management, lending and director finance topics.

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