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Small Business Owners: Delusional or Optimistic?

Check out the 2010 U.S. Bank Small Business Annual Survey

Here is what leaped out for me:

  • 89% believe we are still in a recession
  • 75% believe we will be in a recession next year

And yet:

  • 63% say their company is financially healthy
  • 50% say they allocate plenty of time for friends and family

Here is US Bank’s take-away:

Small business owners uniformly agree the U.S. economy is in a recession, but have mixed views on the business conditions in their local markets.

Despite the current economic climate, most remain confident in their own company’s ability to weather the storm.

They are proven survivors when it comes to persevering through business challenges and downturns.

They can be defined by their work ethic and ability to solve problems, which supersedes the importance of strategy, creativity, and risk-taking.

They are always on the go. Maintaining flexibility, finding the right work/life balance, and giving back to the community are top priorities.

They would like their bank to adjust to meet their individual needs and get to know them and their business better.

Read the report to get the full scoop, compare your region to the national results, and consider how this impacts how you approach your small business borrowers.

About the Author
Linda Keith CPA is an expert in credit risk readiness and credit analysis. She trains banks and credit unions throughout the United States, both in-house and in open-enrollment sessions, on Tax Return and Financial Statement Analysis. She is in the trenches with lenders, analysts and underwriters helping them say "yes" to good loans. Creator of the Tax Return Analysis Virtual Classroom at, she speaks at banking associations on risk management, lending and director finance topics.